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Echte Emotionen mit Ravensburger Puzzle

Mit einer kleinen und feinen Puzzle-Kampagne sind wir ins neue Ravensburger-Jahr gestartet! „Puzzeln kann so vieles sein: Entspannung, Euphorie, Herausforderung…“ heißt es im ersten Posting der Aktion und schnell wird klar, im Fokus stehen hier im Fokus stehen hier die Gefühlswelten der Community beim Puzzeln.

Doch, wie genau läuft die Kampagne ab? Über sechs Wochen werden mittels kleiner Pinnwand-Gewinnspiele die User zu ihren Gefühlen beim puzzlen befragt. Neben der allgemeinen Frage, was die Fans beim Puzzle empfinden, können Teilnehmer beispielsweise auch erklären, was sie beim Anlegen des letzten Puzzleteils fühlen oder eine Puzzle-Rätsel lösen. Wöchentlich können die User dabei Produkte aus dem Puzzle-Katalog von Ravensburger gewinnen.

Screen #1: Die App zur Kampagne “Echte Puzzle-Emotionen” integriert jeweils das aktuelle Mitmach-Posting.

Die Ziele der Aktion sind vielfältig. Vorrangig soll Talk Value kreiert, das Thema „Puzzeln“ emotional aufgeladen und das Image etwas „entstaubt“ werden. Und schon bei der ersten Challenge haben wir festgestellt: Es geht in die richtige Richtung, denn die Community hat die Aktion super angenommen, wie die folgenden Screenshots zeigen.

Screens 2-4: Einige Beiträge der Nutzer zum Thema Puzzeln und Emotionen. Wir sind gespannt, welche Inhalte wir noch von den Puzzle-Fans zu sehen bekommen;)

Bildschirmfoto 2015-01-20 um 12.59.37

Bildschirmfoto 2015-01-20 um 13.00.01

Bildschirmfoto 2015-01-20 um 13.00.30

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